Pretio Interactive Achieves 80% YOY Growth

Pretio Interactive, a technology-enabled performance marketing company located in Victoria BC, celebrated its fifth anniversary recently, and experienced solid growth over the fiscal year. Results included 80% revenue growth and a significant improvement in overall profitability. On a calendar year basis, revenue increased by more than 315% over the previous period, with profitability up by more than 200%.

The portfolio company is exploiting the increasing focus by global firms on proven digital advertising results in an increasingly complex online world. Spurred by a diversified global partner footprint, Pretio is becoming an established player in mobile, video and display advertising for brands seeking proven, cost-effective customer acquisition. Pretio works both directly with clients and through agency/network platforms to provide brand-safe audiences, fraud protection and transparent pricing for large-scale customer acquisition campaigns.

In addition to a veteran team of media buyers and account managers, Pretio has a dedicated technology team that has created software tools to optimize digital ad operations to reduce cost, and drive ad dollar performance to increase profitability.

With more than 95% of clients and partners now outside Canada (and nearly half outside North America), the Pretio team has proven that Canadian companies providing tangible results and personal attention can be successful in the highly competitive global performance marketing sector. The latest-year results bear this out, and provide for continued optimism. Q will keep watching …