December 3, 2021
The platform has been recognized as one of the top 10 solutions for Customer Advocacy Software and Loyalty Management Software by G2, the popular peer-to-peer business software review authority.
The dynamics of online marketing have been permanently transformed by the pandemic. Competition has intensified. The digital advertising arena has become over-crowded and prohibitively expensive. Customer acquisition costs continue to rise. These and other realities have made growth an even more complex goal for digital businesses. The companies that are achieving sustainable growth are the ones which are adding customer retention strategies to their marketing mix, increasing the life-time value (LTV) of those accounts and importantly, leveraging that customer base to help reach new audiences.
This is the environment and opportunity that Alacrity Canada portfolio company SaaSquatch is focused on addressing. SaaSquatch offers a marketing platform that enables digital businesses to create loyalty, referral and reward programs that increase brand ‘advocacy’ among audiences including customers, partners, affiliates, influencers, even employees. Such programs strengthen brand awareness, image and preference, and thereby help drive revenue growth, both before and after initial customer engagements and sales.
Two high-priority business needs managed by the same platform — growing net new revenues and increasing customer LTV. And the market continues to respond positively. SaaSquatch has grown their monthly recurring revenue (MRR) year-over-year since inception. Importantly, interest from the large enterprise segment of the market has continued to increase as well, which has elevated average contract values and customer life-time values.
The platform has been recognized as one of the top 10 solutions for Customer Advocacy Software and Loyalty Management Software by G2, the popular peer-to-peer business software review authority. Partnership opportunities are emerging, product adoption is increasing, and most importantly, customers are driving success through the platform.
All indicators are pointed in a positive direction. To ensure this growth is sustainable, the company has now developed an ambitious new 18-month product and corporate roadmap. The platform is being enhanced with a focus on additional integrations, enterprise-level functionality and further scalability. The Customer Success team is refining the onboarding processes to provide a better overall customer experience. The Marketing team is working additional enterprise focus and content into the messaging, and launching new marketing channels to reach an even broader audience. All these projects have been designed to ensure SaaSquatch continues to seize a recognized market opportunity and builds on the strong momentum to date. saasquatch.com