December 3, 2021
The solution helps restaurants, small food shops, other food retailers and industrial food suppliers to better maintain the correct storage temperatures for their food products, ensuring regulatory compliance and avoiding waste and loss.
Another member of the Alacrité France portfolio in Lille, France, TrustEat has created an automated IoT temperature monitoring sensor and software application for food professionals. The solution helps restaurants, small food shops (e.g., butchers, bakeries, caterers, etc.), other food retailers and industrial food suppliers to better maintain the correct storage temperatures for their food products, ensuring regulatory compliance and avoiding waste and loss.
The TrustEat business model enables each customer to obtain the sensors they need under a rental or a purchase agreement, and the Android/iOS mobile application through a subscription plan. Customer uptake has been very strong. There are now more than 120 food retailers of various sizes taking advantage of the new solution, and the company is on track to grow that number significantly before the end of 2021.
This momentum is also enabling TrustEat to explore additional industry uses of their technology. For example, discussions are in process with a hygienic laboratory that is considering a reseller agreement for the solution. This would introduce an entirely new method of distribution for the company, and a range of new application requirements and opportunities.
Advances are also being made on the product side. For example, research is being conducted to understand if/how the technology could detect and perhaps even predict mechanical faults or failures in customer refrigeration equipment, perhaps days or even weeks before a damaging incident actually occurs
Time will tell, but in the immediate term the increasing commercial activity is causing the team workload to grow as the revenues do. Additional hiring is underway to keep pace. The addressable market for such a solution is extensive, in France and of course beyond. The next phases of growth appear to be just around the corner for this start-up. To be continued … trust-eat.com